Just about a year ago, a company by the name of Tech Chunks (www.techchunks.com) posted a blog entitled “How Well Do You Know Google?”. That’s a pretty good question, so I checked it out and found that the questions focused on when Google was founded and how many words you could include in a search.
I thought it might be helpful to take it a step further and ask How Well You Know Google when it comes to Inbound Marketing.
Brian Halligan, CEO & Founder of HubSpot, defines Inbound Marketing in terms of “getting found by potential customers through search.” This relatively new marketing strategy represents a paradigm shift from “traditional marketing” which relied upon advertising, telemarketing, cold calls, direct mail, email, etc. (sometimes referred to as “begging, buying or bugging your way in”).
Like Halligan, David Meerman Scott recommends that marketers “earn their way in” to potential clients by publishing helpful information on a blog or other Inbound Marketing technique.
So where does Google come in? As the premier search engine, Google holds the cards in determining how easy it is to find your business.
But what does Google WANT? What’s their business model? How can you get noticed?
Here’s a quick True/False quiz to help you answer the question, “How Well Do You Know Google”:
1. _____ Email marketing helps you rank higher in Google search results.
2. _____ Blogs rank higher than email blasts in Google search results.
3. _____ Social media (like Facebook and Twitter) do not help your Google rank.
4. _____ Updating your web site once every six months or so is sufficient.
5. _____ Stuffing a lot of keywords into your site can hurt your Google rank.
6. _____ You should be consistent and use the same keywords on every page of your site.
7. _____ Outbound links (from your site to other sites) help improve your Google rank.
8. _____ Google can see how much traffic your site is getting.
9. _____ The only way to improve your Google rank is to pay for advertising.
10. ____ YouTube videos can improve your Google rank.
To see how well you did, click here for our answers. To learn more, contact us.
Happy searching!
Great post! I was still living in the past on some of these. For instance, I still thought keywords were the big thing in getting found. Posts like this help me stay more up to date.