LESSON 2: INSIGHTS AND GETTING FOUND

My company has used technology to leverage marketing efforts since 1996.  Today that translates to Inbound Marketing. An easy way to explain Inbound Marketing is to say that it’s rather like playing the childhood game of Hide and Seek, except that instead of hiding, you do everything you possibly can to GET FOUND. If you were

LESSON 1: TRANSPARENCY – CLEAR AS GLASS

Had a meeting last week with an existing client, hoping to develop a pro-active plan for Inbound Marketing activities. I intended to begin the meeting by letting my client know that I am opening a new location. An Internet-based business allows me to work from just about any place, but I still wanted to show